Leader Earthworks

Deliverables

Leader Earthworks, Mining and Civil have emerged as one of Australia’s most notable and fastest growing earthworks and plant hire providers.

To support the alignment of their brand and capabilities marketing potential for growth, Leader approached Ambrosia to develop a website and capability marketing materials that positioned the business for future product and service expansion.

The Challenge

Leader’s existing website did not accurately reflect the company’s growth and dept of the Leader brand and lacked capability validation and plant hire functionality. The combination of these elements was negatively impacting to potential to engage and convert customers.

Additionally, from the time of engagement to commencement of website development, Leader’s fleet expanded from ~50 to 120+ pieces of current model equipment.

Our Approach

Ambrosia collaborated strategically with Leader’s senior management, business development and administrative teams to develop a sitemap and copywriting that reflected the business’s recent expansion.

Parallel to design and development, Ambrosia managed the research and collaborative process to acquire OEM specs, building a dynamic plant hire gallery linked to projects. This required a significant stakeholder engagement, working closely with Leader’s team to leverage our OEM knowledge and industry specialisation to support the development of this content.

The Outcome

Underpinned by their elevated online presence, customers can now easily search for and enquire about the availability of Leader’s expansive plant hire fleet, making the rental process smoother and more efficient.

Additionally, their updated capability statement makes it easier for Leader to respond to tenders with clear, detailed information, improving their chances of winning new projects and enhancing their market position.

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