DGI Trading

Deliverables

DGI Trading are global leaders in the sourcing, recycling and remarketing of production critical OEM mining equipment and components.

For over five years Ambrosia has partnered with DGI Trading to reshape and reposition their brand, directing and managing all facets of their marketing and communications functionality.

The Challenge

Utilising outdated marketing systems and platforms and an increasingly competitive market forming, the business was faced with the choice to invest in and educate an in-house resource or outsource to a marketing agency.

DGI’s unique business model presented a number of marketing challenges which were historically unable to be solved by generalist marketing agencies.

Our Approach

Ambrosia leveraged our product and industry knowledge to develop a strategy to reposition the DGI brand and channels and enhance the role of marketing to support sales and business development success.

The Outcome

Through regular strategic consultation and stakeholder management, Ambrosia works closely with DGI’s leadership and business development teams to comprehensively manage their marketing and communications functionality in a streamlined outsourced capacity.

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