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Repositioning Australasia's Contaminated Land and Groundwater Sector Peak Body.

ALGA

Repositioning Australasia’s Contaminated Land and Groundwater Sector Peak Body.
Deliverables

The Australasian Land & Groundwater Association (ALGA) provides a forum and identity for the Australasian contaminated land and groundwater industry and supports the many professionals working in the field.

Ambrosia is the official marketing and communications partner of the association, and was recently engaged to rebrand and develop a new website for ALGA.

The Challenge

ALGA has a broad base of members, including landowners, property developers, industry, consultants, scientists, contractors, regulatory agency staff, government, the legal profession, laboratory staff, researchers and academics.

Their historical brand identity and website were outdated, and did not accurately represent the vision of the association, or the collaborative and functionality requirements of members.

Our Approach

Our approach to rebranding the organisation included multiple degrees of consultation and workshopping across all levels of the organisation, from the ALGA team, management and board of directors – to eventual concept selection via vote from their thousands of members. It was important our concept embodied the essence of the organisation’s vision and broad member base.

ALGA’s historic website was vast in information and technical integrations, which were built on outdated platforms which would eventually pose security risks. Ambrosia collaborated with the ALGA management team through a series of workshops and collaborative sessions to propose a streamlined user interface and reposition the site’s information hierarchy from the top down.

The Outcome

Ambrosia have delivered a modern, refreshed brand identity and website for ALGA, collaborating to shape the next chapter of the organisation’s growth.

What they said

On behalf of the ALGA Board and team, I would like to express our sincere thanks for the exceptional assistance provided during our rebranding and the development of our new website. Ambrosia took the time to understand our needs and guide us through each step of the process with care and professionalism. We couldn’t be more pleased with the final result, which perfectly captures the essence of our Association. We are proud to showcase this to the industry.

– Matt Potter – CEO.

See Our Work

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